The existence of a Public Relations program in Ottawa was not a secret for long. Soon, we were getting enquiries from outside organizations wanting to hear about our curriculum, and interested in securing the services of a student or graduate. In the early days, we also had the opportunity to develop customized training programs on an ad-hoc basis.
In fact, one of my first “consulting” gigs was to develop a media training session for a local utility company. As a graduate with a good understanding of the municipal infrastructure, I was in a good spot to design and deliver the workshop for their senior executives. Through a three-hour session, we covered the basics of handling media enquiries, and were able to run through some practice scenarios with the spokespersons-in-training. Not only was I now an employed graduate, I was also beginning to develop some pretty robust consulting skills!
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