now the fun begins.
We have tons and tons of footage -- great stuff, people genuinely sharing their stories with us, beautifully photographed and ready for the cutting room...
The fun part is shaping those stories; tightening up the sound bites, coming up with that clever transition... the good stuff. I have to let the consultants earn their money, though -- and focus on the bigger picture: how will we make the most of this opportunity? These stories are so compelling, it's essential we use them well, wisely, and with a long-term strategy in place.
The possibilities are endless, of course: training aids, orientation materials, public and media relations, publishing ad nauseum, etc. etc.
The fun stuff!
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