One of the most innovative aspects of the two-year PR program is the second-year-run student PR agency. Clients from the non-profit sector who would otherwise be unable to afford PR services benefit from students keen to apply what they’ve learned about media relations, special event planning, communications and public relations in a “real-world” setting. My agency clients included Ottawa’s Savoy Society, and my own client, the Canadian Industrial Computer Society.
The agency work was so interesting that I remained committed to helping students even after I graduated. I worked with students as they took on clients such as the Neil Squire Society, Greeley Players, and Algonquin’s own Horticulture Program for their annual Spring Flower Show. The client list has grown into the dozens since we first hung up the shingle, many of them returning year after year – a true testament to the consistently high quality of the students’ work. And I can truly say that I honed my client relationship management skills in this setting – skills which were to serve me well in my own consulting business.
No comments:
Post a Comment