I've been reading a lot of other blogs, and watching some very lively discussion about the place social media can and should be taking in our PR strategies. I think the stat that most intrigues me recently is that over 60% of users joining Twitter drop out of the race after six months. I consider myself the poster child for the "what could people actually care about me puttering in the garden, for heaven's sake?" movement.
But as a business and a PR tool, it is right on the money - allowing us another way to keep people updated on projects and event plans in real time. Just as fax machines, PCs, e-mail and the internet have moved us closer together, now we seem to have the ability to be in each other's pockets 24 hours a day.
What a new world.
I am slowly adapting to social media - and continue to hope that the things I do will, at times, be of interest to other people.
